![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/Townpost-1.jpeg)
In 2009, TaSUBa started a program of performances to present a variety of art performances, while generating income for the college. The program was initially called Bagamoyo Summer Nights, later renamed into Bagamoyo Kamambe Nights. Kamambe means mastery or excellence in Kiswahili. In addition to performances by local music and dance groups, the program contains more commercial spectacles like the Vodacom Miss Tanzania beauty pageant and Star Light disco on Fridays. In Digital Drama, the program is analyzed in terms of touristic spectacle and cultural commodification. The program has a website of its own, Bagamoyo Kamambe Nights, indicating yet another aspect of liminality at TaSUBa.
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/Townpost-1.jpeg)
Photo 1: Old theater destroyed in a fire on 31 January 2002.
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/Truck.jpeg)
Photo 2: Truck with sound system for announcements around town
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/Summerpromotion.jpeg)
Photo 3: Glossy handouts and t-shirts for Bagamoyo Summer Nights
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/Treepost.jpeg)
Photo 4: Posters distributed around Bagamoyo
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/SummerNight.jpeg)
Photo 5: Local music group on TaSUBa Theatre back stage
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/Dancenight.jpeg)
Photo 6: Local dance group on main TaSUBa Theatre stage
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/Maembe.jpeg)
Photo 7: Vitali Maembe performing old and new songs
Video 1: Art and Promotion
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/Marysales.jpeg)
Photo 8: Mary Chibwana pitching promotional T-shirts
Video 2: Bongo Flava
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/KamambeNight.jpeg)
Photo 9: Bongo Flava (hip hop) evening with stars from Dar es Salaam
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/Bongo-Flava.jpeg)
Photo 10: Sales booth for tickets for Bongo Flava spectacle
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/Bongoaudience.jpeg)
Photo 11: Loud and rowdy male audience
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/RayC-1.jpeg)
Photo 12: Bongo star Ray C on stage
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/FidQ.jpeg)
Photo 13: Fid Q capturing the audience
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/MissVodacom.jpg)
Photo 14: Beauty pageant by mobile phone operator
Video 3: Miss Vodacom Tanzania
![](https://innovativeethnographies.net/wp-content/uploads/sites/130/2021/11/winners.jpg)
Photo 15: Cultural commodification
This material is an accompaniment to Digital Drama: Teaching and Learning Art and Media in Tanzania.